Written by: WSCL Marketing Team
Award-Winning Year for Western State’s Marketing Team
Western State College of Law’s new Marketing Team, consisting of Assistant Dean for Alumni Relations & Marketing RJ Espinoza and Associate Director of Marketing Sophia Gad-Nasr, has achieved a banner year in higher education marketing, earning top honors from both Collegiate Advertising Awards and Educational Advertising Awards.
At the 2024 Collegiate Advertising Awards, Western State was recognized in a national field for:
- Gold – Blog: Western State Kicks Off Fall Semester with Community Service for the Vulnerable
- Silver – Invitation: 2024 WSCL Winter Alumni Mixer Flyer
In the 2024 Educational Advertising Awards, the team brought home:
- Gold – Special Event Materials: 2024 WSCL Winter Alumni Mixer Flyer
- Silver – Blog Sites: Western State Kicks Off Fall Semester with Community Service for the Vulnerable
- Bronze – Misc. Collateral: 2024 WSCL At-A-Glance
These marketing awards highlight the team’s creativity, strategic approach, and dedication to showcasing the strengths of the JD program and law school community at Western State.
Growing Digital Engagement and School Visibility
Beyond awards, the Marketing Team’s efforts have driven remarkable growth in Western State’s digital presence. On Instagram, the institution’s following surged by over 30% in under a year, climbing from 1,100 to nearly 1,500 followers. LinkedIn has also seen strong momentum, with more than 300 new followers joining the school’s network and bringing the total to over 6,700 legal professionals and alumni. Engagement rates on both platforms have risen significantly, as more students, alumni, and prospective applicants are connecting with Western State’s stories and updates. The Western State newsroom has likewise experienced a notable increase in both total and new users. This reflects a greater interest in student spotlights, faculty achievements, and the school’s ongoing commitment to public service.
Raising the Bar for Legal Education Marketing
These achievements reflect Western State’s momentum as a rising leader in legal education. While the JD program remains at the heart of the school’s identity, the Marketing Team’s innovative storytelling and outreach have also helped introduce new offerings like the online Master of Legal Studies (MLS), bringing legal education to a broader audience.
Congratulations to RJ and Sophia on setting a new standard for excellence, and to the entire Western State community for being part of this continued growth and recognition!
Western State College of Law is proudly the oldest law school in Orange County. It is fully ABA-accredited, and one of the most affordable law schools in California. Dedicated to making legal education more affordable and accessible for all, Western State welcomes working adults and nontraditional students who are ready to advance their careers in law. This commitment to excellence and accessibility is reflected in our upcoming move to a state-of-the-art campus in Tustin. The move positions Western State as a rising leader in legal education. To follow along with the progress of this dynamic law school, connect with us on Instagram, LinkedIn, and Facebook.